Source: The National Herald Originally published on May 14, 2016, page 14. By Chris Chiames I have worked for over 30 years in the field of public relations, including high profile assignments in government and industry. Effective communication is a two-way model. It often starts with listening before speaking in order to assess, understand, and connect with your audience. Not simply to say what someone wants to hear, but to be able to engage and create a conversation and build the relationship. When church leaders look out over empty pews and come up short on fundraising goals, they might want…