Source: OINOS Educational Consulting By Frank Marangos, D.Min., Ed.D., F.C.E.P This edition of Frankly Speaking will examine how a nonprofit’s communication strategy resembles the components of a crossbow. In the hands of a skilled archer – the arrows of its mission have great potency. “In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.” ~ Peter Guber In the center square of Alt-dorf, Switzerland, a small town nestled in the Alps, is an important statue. A man stands proudly, chest out,…
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